On the bulletin board
, archaeologist Anna Simandiraki describes her notion of 'branding' in archaeology--meaning, I think, the classifications of objects, theories, and individuals in ways that restrict or define what those objects, theories and individuals are. She reports that such branding can "promote, claim or exploit national, institutional or personal cultures", and asks if anyone else has found that to be true in their archaeological or academic life.
It's definitely an interesting question: how many of us identify ourselves as a type of archaeologist? I'm a public archaeologist, myself; what does that mean in terms of my identity? Does this characterization, self-imposed I suppose as it is, describe, or rather define what I decide to investigate? I think so. Does it describe what others classify me as? I also think that's true.
How about you? Does Branding in Archaeology
affect your decisions and work?